The Hawthorn FC recently began producing their own kids television program, HawksKids to increase their presence in Tasmania which is home to their second ground Aurora Stadium.

The identity of the show needed to incorporate the Hawks logotype and communicate the fun and playfulness of kids.

The opening sequence shows the Hawthorn FC flying to Tasmania where they are seen exploring Tasmania's best qualities before arriving at Aurora Stadium where some of the players pass the ball around before kicking a goal.

The show package consists of an opening sequence and teaser, information graphics, transitions and a closing credit plate.